It has been a long time coming but we’re over the moon to finally launch our new website under our brand new name MAYKHER.
Why MAYKHER? After our successful Crowdfunder last summer and after delivering all our orders early, we took a little time to reflect on what we had achieved and what our next plan was. After a series of conversations over the months that followed we realised we wanted our brand to better reflect who we are and what we do (more than what Lola and Me offered). We needed a name that better represented our two key focus areas and if you’ve been following our story you’ll know that our business is split between supporting makers and our quest of getting young girls into education.
MAYKHER means Maker. It represents our dedication to working with makers over machines, to supporting slow, sustainable fashion and authentic craft techniques that are rich with history and culture. It’s well documented that often fast fashion offers cut quality, cheap techniques, wages that are poor, working conditions that are less that substandard and the damage to the environment is profound. We believe in profit with purpose, profits that are shared and benefit everyone at every stage of make, not just those at the top of the food chain. Makers are people and deserve to be treated with dignity and respect, we want to help harness their talents and create sustainable futures with our partners, because people always come before profit.
MAYKHER also mean Make Her. It’s for every young women and girl we want to send to school. We believe that girls have the right to grow in a world where opportunities rise as triumphantly in front of them as they do for our boys. But in the developing world, these inequalities are devastatingly more acute. 33 million less girls than boys worldwide are receiving a primary education *Stats from GirlRising* and MAYKHER is a constant reminder of our end goal to help Make Her.
Buy less and buy better.